A Study in Motivation and Reading Behaviors of e-Book Users

• Main Authors: Ya-Ting Yang, 楊雅婷
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/10736572149552371595

碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 101 === Electronic reading media has become a trend, but many students still rely on paper-based books. Besides, there are different reading behaviors between e-books and paper-based books. In our study, we conduct a case study to explore the motivation and reading behavior on e-books. Our subjects are undergraduate students in National Yunlin University of Science and Technology. We collect data through observation and interview, and we use protocol analysis to analyze the data. The result of our study shows that most users read e-books for making school reports. The motivations of selecting e-book are free, convenient, and fast. However, most users still like to read paper-based books. Paper-based books have the advantages of being real and convenient for users when they are in the library or take the public transportation. If e-books can improve the shortcomings and add some functions like eye tracking technique, we believe that more users will choose e-books in the future.