Hotel industry case study of service failure
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 101 === This purpose of this study is to propose a constructive suggestion on enhancing both service quality and customer satisfaction to avoid and prevent service failure might take place. By adopting the case study method， the object of this study is the customer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91259303262464525945 |