The Evaluation of the T Bank''s Entry Strategy to Mainland China

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 101 === Cross-strait economic cooperation framework agreement (ECFA) Signed establishing the institutionalization of cross-strait economic and trade cooperation, Taiwan bankers to the favorable conditions in mainland China for expansion into high-growth markets, achi...

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Bibliographic Details
Main Authors: Chia-Hui Yu, 游嘉慧
Other Authors: Han-Sheng Lei
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/82271614052015660353
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Summary:碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 101 === Cross-strait economic cooperation framework agreement (ECFA) Signed establishing the institutionalization of cross-strait economic and trade cooperation, Taiwan bankers to the favorable conditions in mainland China for expansion into high-growth markets, achieve profitable growth opportunities. Driven by huge market opportunities in mainland China, Taiwan banks active in the planning of subsequent expansion of open positions.125 in the Mainland planned to improve the transformation of economic growth mode and Jiang Chenhui Taiwan release of banks set up a bona fide green channel incentives,Taiwanese banks with regard to business and they have a more favourable conditions of foreign banks. T Bank in addition to cooperation with Mainland banks in terms of cooperation , a complementary function , can also use Internet banking as well as multi-channel business models and strategies to make up for the disadvantage of lack of presence , Another Taiwan-funded banks should also step up in Taiwan for renminbi business of advancing,Help T Bank become the first choice of land banks looking for partners.