The Effects of Innovation Inertia, Temporal Distance and Mental Simulations on Innovation Adoption: An E-service Study.

• Main Authors: Meng-ju Chiang, 江孟儒
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/65349681771339781432

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 101 === The past innovation diffusion research mainly focused on how to make the diffusion speedier and how to make the customers be willing to adopt the innovation, but seldom noticed the customer’s true feeling while facing the innovation. The objective of this study is to explore the effect of the innovation inertia on the customer’s innovation adoption, and this study adopted E-service as the context and innovation inertia as the mediator (complexity→negative emotions→innovation Adoption) to establish the framework. Also, this study added temporal distance and mental simulations as the moderator to explore what information decreases customer’s innovation inertia in different temporal distance. This study found innovation inertia has a mediate effect in E3 model and temporal distance and mental simulations have moderate effect on complexity and innovation inertia. Lastly, this study offered some the analysis and suggestion as the reference for the future researchers.