Using the Dramaturgical Theory to Explore the Brand Position and Theater Strategic Planning of Hakka Da Yuan
碩士 === 育達商業科技大學 === 行銷與流通管理所 === 101 === The Hakka Da Yuan was established in May of 2010 by the Miaoli County government, and is now one of the newest and most popular scenic destinations in Taiwan. This success has triggered the construction of similar Hakka cultural projects in several other citi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33144182279775218165 |