The Impact of Market Orientation and Participation Behavior on word-of-Mouth:Case of Taiwanese Chain Supermarket
碩士 === 育達商業科技大學 === 企業管理所 === 101 === ABSTRACT Interaction and cooperation between customers and chain supermarkets will be the critical factors to gain competitive advantage. With the changing in consumption habits, the interaction will transform accordingly, resulting in complementary relationship...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/khnh74 |