A Study of Marketing Strategies for Consumer Perception and Satisfaction in Agricultural Products – the Linnei Farmers' Association as an example

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 101 === The study tries to explore the consumer marketing strategy for Farmers' Association of agricultural products by facing competition, with consumer perception and satisfaction in agricultural products by practice marketing. This study uses questionnaire...

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Bibliographic Details
Main Authors: HUANG,XUAN-REN, 黃炫仁
Other Authors: WANG,PEI-WEN
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/47027752829859604970