An Empirical Study on Organizational Benefits of Office Group Buying: Knowledge sharing, Positive Affect and OCBs

碩士 === 大同大學 === 事業經營學系(所) === 101 === Based on the emerging of e-commerce, group buying has become a well-known and popular shopping way. Group buying is mainly clustered with consumers who have the same demand. Consumers can buy the products below market price through the bargaining power of group...

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Bibliographic Details
Main Authors: Yin-Lin Tung, 董盈伶
Other Authors: Pi-chuan Sun
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/26811558134071835161

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