THE IMPACTS OF OFFICE GROUP BUYING ON TRUST, KNOWLEDGE SHARING, ORGANIZATIONAL COMMITMENT AND TURNOVER INTENTION

• Main Authors: Shiao-wen Wang, 王曉雯
• Other Authors: Pi-Chuan Sun
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/28139277567604689627

碩士 === 大同大學 === 事業經營學系(所) === 101 === Based on the successful development of Internet technology and the convenience of E-commence, people gradually change their purchasing behavior from the traditional to the on-line shopping. The shopping way on internet, being integrated into the modern busy work and life, coupled with long hours work, has become an indispensable channel of shopping for the organization members. Employees in the same organization often invited each other to participate group buying activities for saving cost, making group buying become an important common topic among organizational members. However, there is few research related to organizational behavior exploring the effect of intra-organizational group buying activities. Although office group buying may be treated as a personal activity or even a distraction from work by management, it could also enhance the positive work relationship and increase cross-department communication and interaction. Therefore, the issue of whether office group buying activities can bring positive effects for the organization should be concerned in the organization behavior knowledge body. The current research aims to examine the impact of group buying behavior on knowledge sharing, organizational commitment, and turnover Intention. A self-reporting online and paper questionnaire survey was conducted and the respondents are employees who have participated the group buying activities in their companies. Three hundred and twenty effective questionnaire were collected and SPASS 17.0 and AMOS18.0 statistics software were used to test research hypotheses. It is found that member's interaction of group buying activities facilitate trust and knowledge sharing. Both trust and knowledge sharing enhance organizational commitment and then reduce turnover intention. The positive effect of intra-organizational group buying has been proved.