| Summary: | 碩士 === 稻江科技暨管理學院 === 休閒遊憩與旅運管理學系碩士班 === 101 === The purpose of this study was to examine the relationship between image of tourism
factory and tourists' purchase intention . The research sample has including tourists who visit
God-Bene Sesame Museum in the Y. L. county. We interview totally 850 visitors and get 833
valid questionnaires.The collected data were analyzed by descriptive statistics analysis, t-test,
ANOVA analysis and correlation analysis using SPSS 17.0. Findings of the investigation are:
1. In variance analysis on visitors properties characteristic against image of tourism factory, age,
marriage, education, occupation, residence showed, travel type , travel companions, visiting
hours and average of monthly income show significant difference.
2.In variance analysis on visitors properties characteristic against purchase intention, gender,
age, marriage, education, occupation, travel type , travel companions and average of monthly
income show significant difference.
3.Image of tourism factory and tourists' purchase intention showed positive correlation.
Results of this study were intended for related authority and could also serve as orientation
for subsequent researches.
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