The Influence of Medical Internet Information on Demographic Characteristics and Consumer’s Medical Behavior- A Study of Regional Teaching Hospital in Chiayi

• Main Authors: Chiu-Yung Lin, 林秋湧
• Other Authors: Chih-Chiang Wei
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/t93q62

碩士 === 稻江科技暨管理學院 === 數位內容設計與管理學系研究所 === 101 === With Vigorous development of domestic economy to promote universal education and qualities of life, consumers pay attention on medical information use more and more. Following network extending, the medical internet service has become the main resource to get medical information. The main topic of understanding consumer’s medical behavior and medical information need in medical care institutions is because of the more medical service selection, the more competitive environment after national health insurance implemented in 1995.The study used two variables: internet information and demographic characteristics to predict consumer’s medical decision making behavior, and was sampling from regional teaching hospital consumers in Chiayi to analysis causal relationship between medical internet information and demographic characteristics. The result shows medical internet information has a significant effect on utilization pattern of medical care, medical seeking behavior and medical seeking place. The assumption of medical internet information and demographic characteristics has partial effect on consumer medical behavior. The research suggested medical care institutions have to provide consumer need medical internet content to build image and advantage of hospital.