| Summary: | 碩士 === 德明財經科技大學 === 資訊管理系 === 101 === In 2006, “Sex.com” was sold at a price of US$13 million, marking again a new price record in the trade of domain names. This also brought an upsurge in domain name auctions. The sale and registration of domain names, however, has long been a problem which is hardly solvable. Because of asymmetric information between the buying and selling party, problems relating to the fairness of price are heard all the time. The ultimate reason for these problems is the lack of a consistent and objective benchmarking reference, which victimizes both parties. The establishment of game rules on the trading and registration of domain names (i.e., a standard for price assessment) would, therefore, increase the objectivity in assessing the value of domain names.
This is proposition-based research. First of all, an analysis is made according to the results of the literature review. A total of 32 influencing factors on the value of domain name have been identified, which are further classified into three main dimensions, respectively, “the commercial revenue and macroscope environment”, “the structure” and “the website itself and its customers”. This forms a “Classified Dimension” which can be used as a reference for the trading and registration of domain names. Finally, the paper also provides “nine propositions” after a process of inference, which can be used as a reference on assessing the value of domain names. It is hoped that the value assessment factors and propositions raised in this paper would help the domain name investors in making judgments and analysis and, furthermore, provide an objective benchmark for the trading and registration of domain names.
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