| Summary: | 碩士 === 德明財經科技大學 === 行銷管理系 === 101 === By the trend of fewer children and age wave, to modern people, the pet have been like a family. That raises the concept of quality breeding, further, results in vigorousness of relative services. Take Taiwan dog pet groom services for example, the conservative estimations of market size are 230 million for pet dog. These show the service industry just enter leading period, however, that also reveals the urgent need to quality employee and the inadequacy in the staff train. Based the semi-structured interviews of talented personnel, this study explores the factors influencing the image and service quality of dog pet grooming services. Furthermore, the research limitations and recommendations are offered. This study tries to process the exploratory, confirmation, validation analysis about brand identification and service quality. Based the results of empirical analyses, we address management implication, researches limitation, and future researches
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