| Summary: | 碩士 === 淡江大學 === 教育科技學系碩士在職專班 === 101 === The 21st century is the era of globalization, highlighting the importance of economy, knowledge and innovations. In Taiwan, with the transition of the society, the changes of the family structures, and the increase of double-income families, the needs of cram school education increase for children to be after schools. This phenomenon leads to a highly competitive, complex and diversified cram school environment.
Cram school institutions are facing the challenges and competition from franchise-branded cram school chain stores and the decline in general fertility rate. In order for the local branded cram school to maintain and sustain its competitiveness and professionalism, enhancing, improving and strengthening on staff members’ qualities and the cram school’s performance are the priority.
This research is based on action research, where the researcher acts as one of the participants. The purpose of this research is to investigate the obstacle, challenges and benefit in the implementation of Balanced Scorecard into the cram school. By illustrating its vision and mission to become strategy-focused cram school institution and thus improving and advancing the cram school’s performance.
The major research findings under the four perspectives are as follows:
1.Financial Perspective: The implementation under this perspective was effective, where the cram school’s operating expenses dropped about 24.51% for the duration of the research.
2.Customer Perspective: The outcome under this perspective wasn’t fully successful. The action plans for English and mathematics supplementary classes have increased about 80%-90%, the quality service of the cram school towards customers have made improvements, but based on the results of increasing public exposure of the cram school, and it wasn''t successful during the four-month research time frame.
3.Internal Business Process Perspective: The results under the communication among staff members have increased, and the bonus plans have also increased about 60% during the research time.
4.Learning and Growth Perspective: The outcome was successful under this perspective. The results of staff member’s interviews showed that they participated the internal and external teachers’ training courses willingly. They were also aware of the attainment of continuous improvement on their teaching skills.
There are a number of suggestions from the researcher for future studies: (a) this study is based on a singular cram school institution; (b) the researcher acted as an owner; (c) may include an outsider’s foresight; and (d) deficient in duration of the research time frame.
Under the pressure of the competitive rivals in the cram school institutions, this research demonstrated an effective educational Balanced Scorecard model implemented through the process, which enhances and transforms the cram school’s strategies to achieve a management success.
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