Using RFM Simulation Model for Car Sales Target Customer Analysis

碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 101 === Owing to the information technology and internet is booming in recent year that customer service quality is more important than product functions. The purpose aim of this paper is to research customer behavior pattern to car purchase for automobile dealer...

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Bibliographic Details
Main Authors: Tsai-Chieh Ke, 柯采緁
Other Authors: 林長青
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/98622266626169927591

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