Using RFM Simulation Model for Car Sales Target Customer Analysis

• Main Authors: Tsai-Chieh Ke, 柯采緁
• Other Authors: 林長青
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/98622266626169927591

碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 101 === Owing to the information technology and internet is booming in recent year that customer service quality is more important than product functions. The purpose aim of this paper is to research customer behavior pattern to car purchase for automobile dealers that including consumer insight into the car purchase intention in the future. Begin with a simple analysis for customer value by Excel software to systematize all of the trading information that can help dealers to know that is the customer needs by a statistics report. A study of suppose that kind of the car brands to simulate different trading value information and building a sales pattern. In the same time, we have an analysis result and classify customer grade to provide a property suggestion for dealer sale strategy. To explore consumer behavior of high value customers group and we also research purchasing power by RFM simulation program. Finally, we have an important destination that to pass through all of analysis that to find out potential purchase mode and make the car manufacture have a satisfaction products.