A Study on Relations of Insurance Salesman''s Information Security Awareness and Their Intention of Customer Privacy Practices

• Main Authors: Li-Hsueh Chen, 陳麗雪
• Other Authors: Te-Chao Liang 梁德昭
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/42763473016941201598

碩士 === 淡江大學 === 資訊管理學系碩士在職專班 === 101 === The study aims to explore influence of “information security awareness” of insurance salesperson on “protection of client privacy behavior intention”. Pursuant to relevant literature, "information security awareness" is divided into “confidentiality”, “integrity” and “availability” based on three information security elements in the study. “Protection of client privacy” is divided into “protection of client privacy attitude, subjective norm and perceived behavior control” in the theory of planned behavior produced by Ajzen (1985). In the study, a questionnaire is adopted and insurance salesperson is survey object. The findings are as follows: 1. “Information security awareness” of insurance salesperson has a positive correlation with “protection of client privacy attitude”. 2. “Protection of client privacy attitude” of insurance salesperson has a positive correlation with “protection of client privacy behavior intention”. 3. There is a mediation effect between “protection of client privacy attitude” of insurance salesperson and “information security awareness” as well as “protection of client privacy behavior intention”.