Opinion mining systems used in conjunction Mouth Marketing - a case study of telecommunications

• Main Authors: Chiao-An Hsu, 許喬安
• Other Authors: 陳俊豪
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/3btv24

碩士 === 淡江大學 === 資訊工程學系碩士在職專班 === 101 === With today’s flourishing Internet development, the past business model subverted, which in turn changed consumers’ way of collecting product-related information. Word-of-mouth dissemination provides a new pipeline, which means websites have become media of dissemination. Word-of-mouth dissemination has overcome limitations in the past to provide consumers more diverse information sources in addition to family and friends. This paper targeted the data analysis of articles in the Mobile 01 Telecommunications General Discussion Area. Experiments were conducted using the “Chinese Opinion Mining System.” Through the analysis of telecommunications related remarks and the analysis results generated by the system, it was confirmed that the accuracy rate, F1, recovery rate, and other experimental data reached stability. Finally, the results in this study shall serve as a reference for positive and negative Internet word-of-mouth, which can be applied in product related word-of–mouth. The “unusual evaluation and analysis” in the “Chinese Opinion Mining System” shall also be provided to companies to serve as a reference for them to devise coping strategies and solutions when faced with negative word-of-mouth.