The study of consumers’lifestyle and market segmentation – A case study of greater Taipei Area
碩士 === 淡江大學 === 國際商學碩士在職專班 === 101 === This study initiates from the lifestyle and market segmentation of credit card consumers and discusses the attributes, living habits and household characteristics of credit card customers. After segmentation of target market, clients are targeted and products s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9gfc6r |