| Summary: | 碩士 === 淡江大學 === 國際商學碩士在職專班 === 101 === Liberalization of telecommunications in Taiwan has started in August 1987. It makes telecom industry work in efficient way and lets the information sharing be much more quickly and easily by the improvement of telecom industry. More than that, consumers can choose the telecommunications company which they like by themselves and the chose will be protected by the law. Accordingly, the telecom industry has been bringing into a new competitive situation. Fighting for the top of market position, telecommunication companies try variety strategies, such as alliances and marketing strategies. Telecom industry is in a whole new page from that time.
After 25 years since telecommunication industry liberalization, Chunghwa Telecom Company, Far Eastone Telecommunications Company, and Taiwan Mobile Company became to stand as a three race situation in Taiwan. This study is using Game Theory of “PARTS” as a model to analysis a case company in mobile communication industry of Taiwan. The purpose of this study is trying to summery the advantages based on analysis the data of case company and to bring ideas for future strategy and development. To summarize the purposes are as below.
1. To study the market of Taiwan mobile communication.
2. To share the idea of marketing strategies and business planning of case company.
3. To discover case company how to keep competitive advantage in such competitive environment for others referenced.
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