A Study on Insurance Function of Corporate Social Responsibility-Experimental Approach

• Main Authors: Pei-Feng Chang, 張佩芬
• Other Authors: Yuan Chang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/7ex5v8

碩士 === 淡江大學 === 財務金融學系碩士班 === 101 === Past performance on social responsibility and correlation studies rarely discuss corporate social responsibility ''when'' value on corporate performance. Peloza (2006) mentioned behavior of corporate social responsibility as a company in a recession or adverse emergencies insurance, which is accumulated through daily good deeds good image and good reputation, when faced with the economic downturn, or the company itself products and operating crisis, as opposed to the usual engaged in socially responsible companies, consumers or investors may be given relatively few negative comments, making the behavior of corporate social responsibility is like insurance for its financial performance , this explains why the company is no way to bring positive social behavior carrying on financial performance, many companies are still actively engaged in the behavior. In this thesis, experimental method, the design of a two-factor between subjects experimental design, the company engaged in social responsibility by three states - that is actively engaged in social responsibility, social responsibility behavior neutrality, social responsibility, and whether the company violated encounter negative events-encounter adverse events, adverse events did not encounter the general working conditions, designed six kinds of companies operating status type script and asked the subjects mentioned in a particular simulation scenario scripts to answer questions about the willingness to invest in the company''s stock. Statistical analysis of the results of this thesis is that investors are engaged in socially responsible companies will have higher holdings wishes; investors trading position of negative events for companies, there will be less willingness weak holdings; given company Negative event occurs, compared to not engage in or breach of socially responsible company, the investor for the company will be actively engaged in community with higher holdings will.