The Study of Green Vehicle Industry in Taiwan

• Main Authors: Chung-Hsing Lo, 羅中興
• Other Authors: Giin-Tarng Ho
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/87427818345691384461

碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 101 === The motivation of this study is based on carbon reduction, energy-saving and the impact of Peak Oil. Explore the development of emerging green vehicle industry in Taiwan. Mainly to Van de Ven''s industrial and social system, Secondarily, Rogers''s diffusion of innovation, Schilling''s technological innovation theory, supplemented by analysis of the current status of the green vehicle industry and derived the possible future development blueprint. Emerging green vehicle industry as a case to case study method supplemented by observation, field surveys and expert opinion method is a qualitative exploratory empirical research. In this study, the primary sources of information to relevant industry, government, academic and research experts’ opinions from all walks of life, and increase opinions of the potential consumers. Through the type of in-depth interviews, the researcher asked them with the semi-structured problem, and recorded the opinions of experts from all walks of life oral text, and extracted the main ideas. The researcher summarized data and had the interpretation of experts’ valuable advice. Secondary data are from journal papers, books, government publications, and Internet data. After data pooled analysis, the researcher asked the five aspects and propositions of green vehicle industry in Taiwan, namely environmental aspect, institutional aspect, resources procurement aspect, instrumental aspect, and business model. In five aspects, the environmental aspect is to construct an appropriate practical environment; the key factor is the battery for the business model. The concept of battery separated from the green vehicle is the best method to develop the green vehicle industry, transcended the traditional automotive center factory and satellite plant operation patterns. This study found that we have the ability to develop electric vehicle, and Electric Buses industrial structure has gradually complete in Taiwan. First, we should develop the electric vehicles for a particular purpose in the specific regional area now. Finally, the researcher proposed the expedient policy discussion to develop green vehicle industry in Taiwan, and provide them for the relevant government departments.