The Relationships among Brand Image, Brand Love, and Brand Loyalty –An example of iPhone
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 101 === In recent years, the research for brand fancy shows that if it would like to make consumers loving, dependence and loyalty behavior for specific brand, the primarily way is required enthusiasm for the brand and produce brand of love and attachment. Recently,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2v2umg |