Influence of Knowledge Management on New Product Performance in the Financial Industry : Customer''s Trust and Product Characteristics as Moderating Variables
碩士 === 淡江大學 === 企業管理學系碩士班 === 101 === Abstract: In recentyears, Taiwan hasencountered afinancialcrisisandglobal economic downturn. In order tosurvivethe increasingly fierce competition, companieshavetoaccelerate the development of newproducts. The financialindustry is also facingthe same situation...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sn544g |