A Study of Advertising Effect for Consisitency between Endorser and Brand in Micro-movies
碩士 === 淡江大學 === 企業管理學系碩士班 === 101 === Micro-movies surveys brand concept or properties of product that use techniques of making movies, including an endorser and stories, to attempt to make customers interested in Micro-movies and know the brand. Making Micro-movies is similar to making movies; howe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85618335584232110893 |