| Summary: | 碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 101 === In this study, Taiwan''s leading petrochemical shipping company (abbreviated
Company F), for example, the use of case study method to explore how to avoid the
sales staff to undertake adequate supply neglected carriage of goods at reasonable prices,
this research using the case of the management theory verification problems of
the company''s management in order to help the company to make improvements.
The study protocol Christensen (Clayton M. Christensen) use of the product to
complete the work theory, the actual talks through the management company F cadres
review, analyze profit and loss information, as well as observing the actual operation
situation, direct to excel simulate a dynamic pricing strategy system and the
actual import F operating discovered by management problems, and then through the
agency theory and scalable technology acceptance model theory in literature, sorting
out one important key variables - Trust , usefulness cognition , easy to use cognitive ,
respect and organization , etc. variables, this study architecture with extensibility technology
acceptance model theory as the design basis, as the system of import management
problems occurring after the theoretical basis for improvement .
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The study found that the new system is introduced, the basis of scalability technology
acceptance model theory perceived usefulness and easy to use cognitive, can
contribute to the smooth introduction of new systems, but the study found that if
the words "trust" variables allow employees improve "loyalty" to use, plus be able
App software on mobile devices, so that cadres personally grasp the operating data,
the most readily available "trust", but also to understand how to improve the balance
of payments, the guide all employees dedication to improve operations .
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