| Summary: | 碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 101 === Vietnam, Sapa is the destination in this research. Tourists in Sapa are the main survey object. The aim of this study is researching destination image, service quality, customer value, satisfaction and revisiting intention and their relationship，in order to give related bureau as a reference for developing tourism industry.
The method of this research was questionnaire survey, total number 400 questionnaires were issued, from which 252 valid responses were collected. This research used SPSS and LISREL as statistical tool to conduct confirmatory analysis, the data were analyzed by using descriptive statistics, reliability and validity analysis, correlation analysis, path analysis. The results of this research revealed: Destination image positively influence for customer value; service quality positively influence for customer value; customer value positively influence for satisfaction; satisfaction positively influence for revisiting intention.
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