The Influence of Social Virtual Product Experience on Social Shopping Value－Consumers’ Need for Uniqueness and Product Type as Moderators
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 101 === This research focuses on the influence of different types of social virtual product experience(SVPE) on social shopping value, which moderated by consumers’need for uniqueness (CNFU) and product types. In study 1, we can understand the types of social virtual...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ga943c |