| Summary: | 碩士 === 東海大學 === 第三部門碩士在職專班 === 101 === While in pursuit of profit maximization,the corporate also an increasing awareness of the importance of social responsibility, willing to "take the community, with the society" concept, practice corporate social responsibility. Main Mode from the nonprofit sponsors, evolved into its own surplus appropriated funds or foundations established pattern; also starting to focus on corporate and social integration of resources, public service promotion and marketing, corporate core competencies and business strategy and other issues.
Accordingly, this article BenQ AUO Foundation, for example, corporate foundations to explore how to use integrated marketing strategies foundation established to properly practice, corporate foundations also discussed the business model of the impact on corporate donations why. Course of the study using a questionnaire interview, by the Foundation has been involved in activities or have heard the views of staff, to understand the foundations of practical operation and integration of marketing strategy, in which interested parties left the hearts feelings and have what effect, and thus based on a case study for the future development proposals.
Research process to BenQ AUO Foundation members and employees of the Group AUO Ming set as the target, by e-mail sent questionnaires, a total of 375 questionnaires were distributed, A problem which does not appear drain, repeat answer or check the answer is incomplete, can not be recycled, etc., so full of 375 questionnaires were valid questionnaires, the effective rate of 100% questionnaires. Data analysis methods include: descriptive statistical analysis, reliability and validity analysis, independent sample t test, one-way ANOVA, correlation analysis; Overall, the study found that when employees agree that the corporate foundations of integrated marketing strategy, corporate social responsibility has a positive impact on the practice of the degree; In other words, corporate foundations through integrated marketing strategies to promote execution, help to improve the degree of implementation of corporate social responsibility.
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