A Study on Integrated Marketing Strategy for BenQ AUO Foundation

碩士 === 東海大學 === 第三部門碩士在職專班 === 101 === While in pursuit of profit maximization,the corporate also an increasing awareness of the importance of social responsibility, willing to "take the community, with the society" concept, practice corporate social responsibility. Main Mode from the nonp...

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Bibliographic Details
Main Authors: Chang Chia Chen, 張嘉珍
Other Authors: Chen,Chiu Cheng
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/60078393534949738410