The models and experiences for integration of Marketing strategies and Creative Culture - Longyen Company

• Main Authors: Chern, Tian-Lay, 陳天來
• Other Authors: Lin, Hsiu-Feng
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/h94785

碩士 === 東海大學 === 會計學系 === 101 === Twenty-first century global market entered a new economic era. Creative Culture is the core of the modern knowledge economy. Creative Culture connects to the world through marketing and governments of each country also promote economic growth and reduce unemployment rate base on developing Creative Culture industry. Therefore, it is a up-rising industry. Funeral is an old industry, and its customs are deeply rooted in the society which don’t easily change; however, the funeral business have a variation which influence by environment, globalization and foreign culture. The funeral industry not only keeps the old rituals, but also comes up with new ideas. The industry provides personalized and differentiated products. Therefore, whole industry is more significant growth. Longyen company is a leader in the funeral industry which cooperates with artists, architects, musicians, and well-known companies, they create the creative cultural product for memory of ancesters. After introduce the creative culture, Longyen company focus on creative cultural products for marketing strategies, employee training, and marketing channel. They enhance the company's brand image and create a company's profitability by narrative marketing products. So, Longyen company has become a leader in the funeral industry.