A Study on Relationships among Corporate Social Network, Innovation Ability and Firm Performance

• Main Authors: HUANG, HSIAO- MAN, 黃小曼
• Other Authors: HSU,EN-TE
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/71927568874292386777

碩士 === 東海大學 === 會計學系 === 101 === In a globalized competition, Taiwan's high-tech industry spends a lot of re-sources for research and development. How to use social networks wisely to im-prove performance is an important business strategy for a company in the era of globalization. In this study, I take these three variables: social network, innovation and business performance into consider. The data come from the USPTO database which are TSE and OTC listed firms, and qualify centrality and structure holes as social network’s index, and R&D expenses, patents as innovation inputs and output proxy variables, then discuss innovation ability and social networks on the role of business performance. The study found that: Innovation activities play an intermediary role between and business performance and social networks. When the relationship is strong on network, Social networks will enhance the company's innovation ability, thus resulting in better operating performance.