Satisfaction of the Participants in the Taichung Jazz Festival

• Main Authors: Yi-Ching Huang, 黃怡菁
• Other Authors: Chin-Yu Chang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/88882979360515604385

碩士 === 東海大學 === 景觀學系 === 101 === Taichung Jazz Festival is an annual international arts and cultural representative festival in Taichung, about 90,000 participants in the 1st festival in 2003, until the 10th festival in 2012 named “Jazz the way you are”, already over 900,000 participants. In 2012 it is the first time to use rebuilt “Calligraphy Greenway Middle” and “CMP Block Museum of Arts”. This study in connection with participants of 2012 Taichung Jazz Festival, to discuss about the satisfaction of site of activities and related facilities, also to explore the satisfaction and difference of respondents’ personal property and experience, and compare participants’ satisfaction and difference from past years.We work through questionnaire, to measure satisfaction degree by Likert scale in five points scale. We stayed in the site several times during the activity, to survey by questionnaire to participants, sampling by convenience sampling. The result shows interviewees of 2012 are more satisfied with sound effect, site planning and leisure space, also satisfaction of past years are the same. It shows in activity of music, sound effect and site planning which interviewees care are highly recognized. Compared with satisfaction degree of past years, events including sound effect, stage decoration, leisure space, site planning, food vendor and arts market are with higher satisfaction degree. It shows organizer’s intention makes participants with greater recognition to activities in 2012. We also finds out that interviewees’ satisfaction degree of stage decoration and lighting is affected by participating days, gratification degree score is obviously higher for people who participated more days, it means people with more time and chance to understand stage decoration and lighting are more satisfied, therefore, they give positive recognition to the organizer. Staying time for 2012 activities of interviewees also influences satisfaction degree of sound effect and leisure space, interviewees participated for shorter time are with higher satisfaction degree because of not easy to find out defect of sound effect, it needs organizer to improve to make long-term participants give higher gratification degree. The first time Taichung Jazz Festival hold in Calligraphy Greenway Middle and CMP Block Museum of Arts in 2012 did gain high satisfaction from participants, they also expect activities in the future. For many years, this activity in Taichung is already expected every year by people who love Jazz, also food vendor and arts market increase attraction. Besides, guide instruction, mobile toilet and shading facilities need to be improved, we hope it will be better in the future, not only to provide opportunity to enjoy Jazz music, but to improve people’s attainment of Jazz music.