Apply Service Experience Engineering to Developing Fitness Equipment Innovation Business Model-- Take Institution-based, community-based long-term care Institutions for Example

• Main Authors: Peng,Kai-Yu, 彭凱瑜
• Other Authors: Sue-Ming Hsu
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/824ap6

碩士 === 東海大學 === 企業管理學系碩士班 === 101 === In recent years, aging of population has become one of the important issues that many countries have to deal with. Among them, long term care institution is the most important link in long term care system for old people. Consequently, how to satisfy the demand of old people in long term care institutions, while activate the aging and maintain health become crucial gradually. When the benefits of global subcontractors decrease, servitization in manufacturing has become the trend for the enterprises to transform and upgrade. How the enterprises think to provide the consumers "service" by the model of servitization from the angle of the consumer's need in order to create bigger added value becomes the direction for the present businesses to think for transformation in the future. Based on this perspective, this research explored how fitness equipment manufacturers utilized servitization in manufacturing as an opportunity for transformation. 　　First, this study adopts contextual observation method and molding method in Service Experience Engineering Methodology to discuss old people's need for rehabilitation equipment and rehabilitation care in care service. We interviewed institution-based long-term care institution and community-based long-term care institution respectively. Then, we analyzed the old people's potential needs and the factors that may influence their intentions for rehabilitation and proposed related recommendations and suggestions for improvement. 　　Finally, from the viewpoint of the fitness equipment manufacturers, and through the user requirement analysis in service experience engineering, we explored innovation business model for manufacture industry service to transform from community-based and institution-based rehabilitation service providing methods. We expect that through this research's observation and analysis of status of supply and demand, we can therefore understand old people's profound and potential needs. By this way, not only the existing services can be improved, but also an completely innovative business model will be proposed.