The Application of Behavioral Insights and Service Process Redesign- An Example of Pastry Industry

碩士 === 東海大學 === 企業管理學系碩士班 === 101 === A lot of pastry goods include high fat, high calories, and a lot of sugar and salt that most consumers do not preferring these pastry goods. As a result of this health-fashion, these pastry stores begin developing new pastry goods. To cater for all tastes, new p...

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Bibliographic Details
Main Authors: Pei-Rung Shih, 石珮溶
Other Authors: Kai-I Huang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/3kpd93