Consumers’ Emotional Elicitation and Post-experience Behavior under Service Experience Scenario-The Adoption of Appraisal Theory
碩士 === 東海大學 === 企業管理學系碩士班 === 101 === As the idea of service experience becomes noteworthy; the importance of service experience is that the company has to turn the service product into consumers’ experience product in order to gain the unique and memorable experiences to them. What will make co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6ag58x |