A Study of Adolescent Requirements for Green 3C Products – An Application of Kano’s Model

• Main Authors: Po-Chin Wu, 吳柏青
• Other Authors: Chung-Yu Pan
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/26511792468284740861

碩士 === 東海大學 === 工業工程與經營資訊學系 === 101 === Countries in the world have taken environmental improvement and pollution abatement seriously, and therefore have encouraged to develop products to fit in with environment-friendly and users’ needs more than ever. Nevertheless, the green products didn’t have good sale. Many researches have exposed that some quality factors can stimulate consumption willingness and satisfaction. Accordingly, the purpose of this research is to reveal whether those factors mentioned will have the same impact on 3C products or not. In addition, adolescent is the main consumer of 3C products and consequently is focused for this research. In this study Kano Model is used to identify quality factors that influence adolescent decision when they purchase various green 3C products. Afterwards quality improvement index was computed to classify factors according to extent of customers’ satisfaction influenced; meanwhile, products could be improved efficiently. The purpose of this study is to identify quality factors of green 3C products which influence adolescent selections. The results showed that four quality factors which are appearance, function, service, and public praise may increase satisfaction of adolescent customers. The quality factor, public praise, may decrease the extent of un-satisfaction of adolescent customers in spite of sex.