Applying Data Mining to Customer Relationship Management -A study on Construction Materials Retail Business
碩士 === 東海大學 === 工業工程與經營資訊學系 === 101 === As retailers face dynamic comptetion and continuous consumer’s demands for products consumption modes of diversification. Therefore, Customer Relationship Management (CRM) is gaining more and more attention in the enterprise. The traditional ways of data pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9ex4a5 |