The relevant research on the Recreational Motivation, Loyaltyand Satisfaction—the case study: 2013 Spring Scream Music Festival of the Arts
碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 101 === Abstract The purpose of this research is to understand the status quo of visitors’ motivation, satisfaction and loyalty to festival activities and explores the correlations among these three variables. The method of this research is based on questionnaire...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52434661429984505093 |