| Summary: | 碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 101 === The study investigates the status quo, and correlation among volunteer military officers’ demographics, personal traits, motives for tourism, and preference for travel destinations. Three hundred and ninety-nine valid data were used to analyze as the results, the valid corresponding rate was 96.6 %. The surveys were conducted during the period of February 3 to April 4 2013. The results of this study were the followings:
Firstly, the averages of status quo for volunteer military officers were personal traits, amiability, meticulosity, openness, extroversion, and neurotropism. The averages of the motives for tourism from high to low were interaction, moderated physically and psychologically, experience learning and life appreciation. Furthermore, the averages of the preferences for travel destinations from high to low were social resources, natural environment, and humanistic atmosphere.
Secondarily, there were significant differences among volunteer military officers’ personal traits depending on their demographics such as marital status, education levels, habitation, official ranks, and ways or time off work. There were significant differences among volunteer military officers’ motives for tourism according to their demographics such as official rankings, service units. And there were significant differences among volunteer military officers’ preference on tourism spots depending on their demographics such as official rankings, service units, and way or time off work.
Thirdly, amiability in personal traits was significantly related to interaction in motive for tourism. Openness in personal traits was significantly related to humanistic atmosphere in preference for travel destinations. In addition, experienced learning in motive for tourism was significantly related to humanistic atmosphere in preference for travel destinations.
Based on the results, we would like to suggest the travel industry adapt to the development of government policy to actively generate the markets.
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