A Study on Brand Switch Behaviors between Carrefour and Pxmart：An Example of Tainan City
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 101 === Taking Carrefour and Pxmart in Tainan City as research objects, this study was to investigate the preferences of consumers in choosing warehouse supermarkets. Factors leading to the customers’ switching intentions were also explored, and PPM (push-pull moori...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23149197545398298152 |