A Study on the Interrelationship among Tourism Image, Satisfaction and Shopping Expenses of Matsu’s Tourism

碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士班 === 101 === Because of the north-eastern monsoon, tourism in Matsu Islands flourishes in summer but withers in winter. Under such a limitation, improving the quality of tourism is the best way to increase the tourists’ shopping expenses. This study, therefore, probes i...

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Bibliographic Details
Main Authors: Hu, Yuhsin, 胡瑜心
Other Authors: Lin, Mingchang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/96001440861573470610