The Effect of Empathy and Involvement to Consumers Decision Making in Story Telling Marketing
碩士 === 亞洲大學 === 經營管理學系碩士班 === 101 === In recent years, there is a new marketing skill called ”Story Telling” and it has become more and more popular. The objective of this study is to explore how empathy plays an important role while using story telling as a strategy in different product categories....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63461805233563391056 |