The Study of the Motivation and Satisfaction of Tourists in Whale Watching as Leisure Activity in Hualien Seashore

碩士 === 大仁科技大學 === 休閒健康管理研究所 === 101 === In this study, a survey was conducted to examine and explore the motivation and satisfaction of whale watching tourists in Hualien costal areas. A total of 350 questionnaires were distributed with a 93% return rate (326 returned and effective questionnaires)....

Full description

Bibliographic Details
Main Authors: Ying-Loung Huang, 黃印龍
Other Authors: Pao-Shih Pan
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/41513569270992210065
id ndltd-TW-101TAJ00420018
record_format oai_dc
spelling ndltd-TW-101TAJ004200182016-07-02T04:20:08Z http://ndltd.ncl.edu.tw/handle/41513569270992210065 The Study of the Motivation and Satisfaction of Tourists in Whale Watching as Leisure Activity in Hualien Seashore 花蓮海域賞鯨遊憩活動遊客參與動機與滿意度之研究 Ying-Loung Huang 黃印龍 碩士 大仁科技大學 休閒健康管理研究所 101 In this study, a survey was conducted to examine and explore the motivation and satisfaction of whale watching tourists in Hualien costal areas. A total of 350 questionnaires were distributed with a 93% return rate (326 returned and effective questionnaires). A Motivation scale and Satisfaction scale was developed to measure the motivation and satisfaction level of the tourist towards whale watching activities. SPSS 12.0 for Windows was used for data processing and hypothesis testing, including descriptive statisticces, independent samples t-test, One-way analysis of variance (ANOVA), Pearson correlation analysis. The results can be summarized into the following three points: · The majority of the participants are female, 55.5%. Age group of up to 20 years of age accounted the highest proportion of 19.9%. Most tourists have the education level of university or college, 42%. Tourists who are married accounted for 56.4%. Students accounted for the highest proportion of 25.5%. Household incoming between NT$40,000 and NT$60,000 accounted for the highest proportion of 26.7%. · Overall motivational ratings across different factors were generally greater than the median value of 4, with "Explore and experience" factor having highest rating, and "Learning and investigation" factor having lowest rating. · Overall satisfaction ratings across different factors were generally greater than the median value of 4, with the "Service quality" factor having highest rating and the “Experience” factor having lowest rating. In conclusion, tourists who have engaged in similar activities in Hualien have a greater likelihood to attend Whale-Watching activities again and with greater satisfaction, while the demographic background have little effect on the motivation and satisfaction levels of whale-watching tourists. Base on these findings, recommendation for whale watching tour operators and future studies are proposed. Pao-Shih Pan 潘寶石 2014 學位論文 ; thesis 81 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 大仁科技大學 === 休閒健康管理研究所 === 101 === In this study, a survey was conducted to examine and explore the motivation and satisfaction of whale watching tourists in Hualien costal areas. A total of 350 questionnaires were distributed with a 93% return rate (326 returned and effective questionnaires). A Motivation scale and Satisfaction scale was developed to measure the motivation and satisfaction level of the tourist towards whale watching activities. SPSS 12.0 for Windows was used for data processing and hypothesis testing, including descriptive statisticces, independent samples t-test, One-way analysis of variance (ANOVA), Pearson correlation analysis. The results can be summarized into the following three points: · The majority of the participants are female, 55.5%. Age group of up to 20 years of age accounted the highest proportion of 19.9%. Most tourists have the education level of university or college, 42%. Tourists who are married accounted for 56.4%. Students accounted for the highest proportion of 25.5%. Household incoming between NT$40,000 and NT$60,000 accounted for the highest proportion of 26.7%. · Overall motivational ratings across different factors were generally greater than the median value of 4, with "Explore and experience" factor having highest rating, and "Learning and investigation" factor having lowest rating. · Overall satisfaction ratings across different factors were generally greater than the median value of 4, with the "Service quality" factor having highest rating and the “Experience” factor having lowest rating. In conclusion, tourists who have engaged in similar activities in Hualien have a greater likelihood to attend Whale-Watching activities again and with greater satisfaction, while the demographic background have little effect on the motivation and satisfaction levels of whale-watching tourists. Base on these findings, recommendation for whale watching tour operators and future studies are proposed.
author2 Pao-Shih Pan
author_facet Pao-Shih Pan
Ying-Loung Huang
黃印龍
author Ying-Loung Huang
黃印龍
spellingShingle Ying-Loung Huang
黃印龍
The Study of the Motivation and Satisfaction of Tourists in Whale Watching as Leisure Activity in Hualien Seashore
author_sort Ying-Loung Huang
title The Study of the Motivation and Satisfaction of Tourists in Whale Watching as Leisure Activity in Hualien Seashore
title_short The Study of the Motivation and Satisfaction of Tourists in Whale Watching as Leisure Activity in Hualien Seashore
title_full The Study of the Motivation and Satisfaction of Tourists in Whale Watching as Leisure Activity in Hualien Seashore
title_fullStr The Study of the Motivation and Satisfaction of Tourists in Whale Watching as Leisure Activity in Hualien Seashore
title_full_unstemmed The Study of the Motivation and Satisfaction of Tourists in Whale Watching as Leisure Activity in Hualien Seashore
title_sort study of the motivation and satisfaction of tourists in whale watching as leisure activity in hualien seashore
publishDate 2014
url http://ndltd.ncl.edu.tw/handle/41513569270992210065
work_keys_str_mv AT yinglounghuang thestudyofthemotivationandsatisfactionoftouristsinwhalewatchingasleisureactivityinhualienseashore
AT huángyìnlóng thestudyofthemotivationandsatisfactionoftouristsinwhalewatchingasleisureactivityinhualienseashore
AT yinglounghuang huāliánhǎiyùshǎngjīngyóuqìhuódòngyóukècānyǔdòngjīyǔmǎnyìdùzhīyánjiū
AT huángyìnlóng huāliánhǎiyùshǎngjīngyóuqìhuódòngyóukècānyǔdòngjīyǔmǎnyìdùzhīyánjiū
AT yinglounghuang studyofthemotivationandsatisfactionoftouristsinwhalewatchingasleisureactivityinhualienseashore
AT huángyìnlóng studyofthemotivationandsatisfactionoftouristsinwhalewatchingasleisureactivityinhualienseashore
_version_ 1718331635599933440