| Summary: | 碩士 === 南台科技大學 === 應用英語系 === 101 === Taiwan High Speed Rail (THSR) is the recent construction to be carrying passengers at speeds of up to 350 kilometers per hour on the 345-kilometer journey from the capital to the southern port city of Kaohsiung in 2007.
With the continuous advancement and prosperity of transport and the social preference towards higher service quality, taking High Speed Rail’s people is getting more. Nevertheless, there are still a lot of people choose take other public transportation because of different types of public modes. To enhance the ridership, understanding and analyzing passengers’ behavioral intentions regarding public transportation and further increasing the use of public transportation becomes critical issues. Therefore, this study attempts to investigate the travelers’ psychological decision process base on service quality, perceived value and consumer satisfaction in transportation section of THSR, in the hope that its findings can be a reference for both transport managers and police makers.
To improve the consumer satisfaction by exploring the High Speed Rail service quality and perceived value is the main purpose of the study. The structure is mainly use the SERVQUAL scale of PZB model and perceived value of Petrick (2002) for the basis to design the questionnaire.
In this study, service quality and perceived is independent variables, and customer satisfaction is according to the variables to explore Taiwan High Speed Railway consumer perceptions and behavior intention.
This research was conducted using quantitative method to investigate foreigners’ THSR experience to examine the effect of the research. The formal questionnaire was distributed to foreigners in the Taoyuan station of THSR, and the participants were recruited 100 people in Taoyuan, 8 questionnaires were excluded.
The result summarizes the service quality and perceived value has positive influence on satisfaction.
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