Objective Factors in the Purchase Decision of College Students on Sports Shoes- A Case Study on the Student in STUST
碩士 === 南台科技大學 === 應用英語系 === 101 === While the research of sports shoes has been extensively investigated, peer influence on purchase decision is relatively unexplored. This study focuses on the relationship between college students’ attitude and price, brand, peer influence, experience and taste con...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
101
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/hfy74x |