A Study of the Relationship among Experiential Marketing, Experiential Value, and Customer Satisfaction－A Case Study of EDA Theme Park
碩士 === 南台科技大學 === 行銷與流通管理系 === 101 === Experiential marketing is a concept that integrates the components of sense, feel, think, act, and relate thought process to connect customers. The goal of experiential marketing is customer responds to the product offering base on emotional and experiential re...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ss2ejt |