A Study of the Book Publishing Industry in the Implementation of the Collaborative Planning, Forecasting, and Replenishment (CPFR) Business Process

• Main Authors: Hsu,Che-Hao, 許哲浩
• Other Authors: 黃仲正
• Format: Others
• Language: zh-TW
• Published: 102
• Online Access: http://ndltd.ncl.edu.tw/handle/56526387041671161732

碩士 === 南台科技大學 === 行銷與流通管理系 === 101 === Taiwan's publishing industry is in crisis today, Too many domestic Publishing, the book number of species publishing too much, the market is over-saturated,serious opportunistic attitude of the publishing industry, and grab the best-selling books of the books content identical high market imbalance between supply and demand, price competition broke gradually replace the physical book market alternatives, these existing and potential crisis will bring great impact for the domestic publishing industry. This study to explore the motivation, the process and the effectiveness of the implementation of the "Collaborative Planning, Forecasting and Replenishment(CPFR)" book publishing industry in Taiwan,according to the channel of all sectors of the supply chain system of book publishing indu-stry, the selection of representative and CPFR business process for many years has been the suc-cessful implementation of large publishers manufacturers, distributors and retailers,and used a analysis method of multiple case studies and in-depth interviews, the purpose of the research the CPFR business process for a variety of different sectors of the book publishing industry channel of motivation, practice and effectiveness. And use the survey method to explore the universal and acceptance of implementing CPFR business process in the domestic book publishing industry The research aspects can be divided into depth interviews and questionnaires, first depth intervi-ews with domestic "has been implementation of the CPFR business process "and" not implement-ted CPFR business process "channel of the book publishing industry, based on interviews and lit-erature designed to accommodate three strata channel to fill out the questionnaire, which the vari-ous strata channel questionnaire can be divided into "CPFR business process has been impleme-nted" and "not implemented CPFR business process", distributed to all enterprises, selection of appropriate questionnaires of the study, to explore the awareness and universality of the book publishing industry of the implementation of the CPFR business process. "Book publishing industry has implemented CPFR business process"is to investigate for the awareness, implementation motives,practices and effectiveness of the CPFR,."Book publishing industry "is not implemented CPFR business process explores for CPFR awareness, the degree of import incentives for the the CPFR part function, and CPFR acceptance import risk or reject imported, which import risk also depend the reasons for the failure to study objects that were imported CPFR.