An Investigation on the Usage Attitudes and Behaviour of Ready Meals-A case Study in Southern Taiwan University of Science and Technology
碩士 === 南台科技大學 === 國際企業系 === 101 === Around the world, the ready meal market is growing. This research focuses on the buying behaviour of both international students and local Taiwanese students as regards ready meals. It investigates the usage pattern of ready meals; how product knowledge affects co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20875475202041874577 |