| Summary: | 碩士 === 南台科技大學 === 企業管理系 === 101 === The purpose of this study is to investigate the manufacturing successful transformation of cultural and creative industries practice, learn about the manufacturing how to successfully transition to the cultural and creative industries, and inductive logic to construct the learning and development of cultural and creative industries core competencies mode. The study uses the case study method, Tainan manufacturing transformation of cultural and creative industry is the most representative of the Xi swim out of the sheets as the research object. Follow the theory rooted ATLAS.ti qualitative analysis software from the interviews of the successful transition to the operators of the cultural and creative industries, to get three important findings: First, the combination of cultural and creative industries most effective way for industry. record; enterprise sustainable development of cultural and creative products you need branding, life; enterprise combined with cultural and creative industries, the benefits include substantial profits and promotion of cultural and creative even boost the corporate image.
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